Love this. I read of Shackleton’s escapades bit by bit while caring for my third child during the first weeks of newborn life. We spent more than a few nights together as stories of brave adventurers reminded me that tough challenges are often the best ones to tackle. Go get ’em.

But beyond just the numbers, it’s clear this is about more than just expanding market share. Integrating Tumblr brings a vibrant, creative community into the WordPress ecosystem, especially appealing to younger users. Plus, Tumblr’s unique social and content features could really complement WordPress, making this acquisition a strategic win for both Automattic and WordPress on multiple levels.

Well done, Sir!